Yes they are until it hits albino, which is the rarest /hatchable/ color. c:
The ones after the albino are Dye kit colors, where you have to buy a Dye Kit [not to be messed up with the Dye Kit Squishies!] and dye your pet that said color.
Not exactly... rare, but depends on whether people like a color more or not.
And darn those Dye Kits are expensive. D:
I hope this helped!