EEK. Boogala. Must. Have. Cream jaakus are worth about 500k-1M, I believe. I don't know if the name is worth anything. I mean, it's cool and all but it's not a RWN/RN. :P
It depends on the buyer I guess. Personally, I would pay quite a bit for the name, cuz it has a special meaning to me, but not everybody would.